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Full Description
Ever since he wrote The Art of the Deal, Trump has been the world's most famous negotiator-even though he didn't reveal his actual deal-making secrets. Now, George Ross explains the tactics that too Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.
Contents
Foreword by Donald J. Trump. IntroductionTrump's Negotiator. Chapter 1: What Is Negotiation...Really? PART I: Build Trust, Friendship, and Satisfaction with the Other Side. Chapter 3: Probe to Learn What the Other Side Wants, Flush Out Weaknesses, and Uncover Important Information. Chapter 4: Be a Master Salesman: Create Bold Solutions to Problems and Convince the Other Side They're Getting More Than They Ever Expected. Chapter 5: Control the Place of the Negotiation: Use Timing, Deadlines, Delays, and Deadlocks to Your Advantage. Chapter 6: Harness the Power of Human Nature: Psychological Negotiating Tactics. Chapter 7: Information is Power: Become the Expert on the Topic You're Negotiating. Chapter 8: Keep Multiple Solutions in Mind: Remain Flexible and Creative About What You Need and Want. Chapter 9: Win Through Discipline: The Deal Book, We-They List, Post Checklist, and Other Powerful Planning Tools. PART II: STRATEGIES FOR SPECIAL SITUATIONS. Chapter 10: Power Negotiating Tactics and Countermeasures. Chapter 11: Negotiating with Difficult People. Chapter 12: Get Tough Strategies...and When to Use Them. Chapter 13: Dos and Dont's of Skilled Negotiators. Chapter 14: Telephone and E-Mail Negotiation Tips. Chapter 15: When to Use Nonbinding Letters of Intent or Memoranda of Understanding. Chapter 16: The Most Intricate Deal I Ever Negotiated. Chapter 17: Six Tactics for Iincreasing Your Power in a Negotiation. Index.
