Designing the Mobile User Experience

個数:

Designing the Mobile User Experience

  • 提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
    3. 美品のご指定は承りかねます。

    ●3Dセキュア導入とクレジットカードによるお支払いについて
  • 【入荷遅延について】
    世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
    おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。
  • ◆画像の表紙や帯等は実物とは異なる場合があります。
  • ◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
    また、洋書販売価格は、ご注文確定時点での日本円価格となります。
    ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。
  • 製本 Hardcover:ハードカバー版/ページ数 243 p.
  • 言語 ENG
  • 商品コード 9780470033616
  • DDC分類 621.3845

基本説明

Provides the professional with an understanding of the users, technologies, design principles, techniques and industry players unique to the mobile and wireless space.

Full Description

Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.

Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.

Designing the Mobile User Experience:



Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.
Gives product development professionals the tools necessary to understand development in the mobile environment.
Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.
Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.
Provides user interface design patterns, design resources, and user research methods for mobile user interface design.
Illustrates concepts with example photographs, explanatory tables and charts, and an example application.

Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.

Contents

Preface. About the Author.

1 Introduction: Mobility is Different.

1.1 Mobilizing Applications.

1.2 What is 'Mobile' Anyhow?

1.3 The Carry Principle.

1.4 Components of a Mobile Application.

1.5 About This Book.

2 Mobile Users in the Wild.

2.1 Mobile User Characteristics.

2.2 Groups and Tribes.

2.3 International Differences.

3 Mobile Devices.

3.1 A Device Taxonomy.

3.2 Anatomy of the PCD.

4 Selecting Application Technologies.

4.1 Input Modalities.

4.2 Interaction Responsiveness.

4.3 Data Storage Locations.

4.4 Display Modality.

4.5 Supplemental Technologies.

4.6 Distribution Methods.

4.7 Other Concerns.

4.8 Platforms.

5 Mobile Design Principles.

5.1 Mobilize, Don't Miniaturize.

5.2 User Context.

5.3 Handling Device Proliferation.

5.4 Emulators and Simulators.

5.5 Detailed Design Recommendations.

6 Mobile User Interface Design Patterns.

6.1 About User Interface Patterns.

6.2 Screen Design.

6.3 Application Navigation.

6.4 Application Management.

6.5 Advertising.

7 Graphic and Media Design.

7.1 Composition for the Small Screen.

7.2 Video and Animation.

7.3 Sound.

7.4 Streaming versus Downloaded Content.

7.5 Managing Media: Meta Data.

8 Industry Players.

8.1 Carriers (Operators).

8.2 Device Manufacturers.

8.3 Technology and Platform Providers.

8.4 Application and Content Developers.

8.5 Content Distributors.

8.6 Industry Associations.

8.7 Government.

9 Research and Design Process.

9.1 Mobile Research Challenges.

9.2 User Research.

9.3 Design Phase Testing.

9.4 Application Usability Testing.

9.5 Market Acceptance (beta) Testing.

10 Example Application: Traveler Tool.

10.1 User Requirements.

10.2 Product Requirements.

10.3 High-level Design Concepts.

10.4 Detailed Design Plan.

Appendices.

A: Mobile Markup Languages.

B: Domain Names.

C: Minimum Object Resolution.

D: Opt-In and Opt-Out.

E: Mobile Companies.

Glossary.

Index.

最近チェックした商品