戦略的経営 Strategic Management

Saloner, Garth/ Shepard, Andrea/ Podolny, Joel

John Wiley & Sons Inc（2005/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 464 p.
• 言語 ENG
• 商品コード 9780470009475
• DDC分類 658

Full Description

This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Contents

1. Introduction 1 2. Business Strategy 19

3. Competitive Advantage 39

4. Internal Context: Organization Design 65

5. Organization and Competitive Advantage 93 

6. External Context: Industry Analysis 119

7. The Spectrum of Competition and Niche Markets 149

8. Competition in Concentrated Markets 185

9. Entry and the Advantage of Incumbency 215

10. Creating and Capturing Value in the Value Chain 239

11. Strategic Management in a Changing Environment 271

12. Strategy in Markets With Demand-Side Increasing Returns 305

13. Globalization and Strategy 329

14. Corporate Strategy: Managing for Value in a Multibusiness Company 351

15. The Strategy Process 381

Appendix: Applying Game Theory to Strategic Management 405

Credits 427

Index 429