Methods in Consumer Research, Volume 1 : Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition) / Ares, Gaston (EDT)/ Varela, Paula (EDT)

Methods in Consumer Research, Volume 1 : Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition) （2ND）

個数：

予約

Methods in Consumer Research, Volume 1 : Theoretical and Practical aspects (Woodhead Publishing Series in Food Science, Technology and Nutrition) （2ND）

Ares, Gaston (EDT)/ Varela, Paula (EDT)

ウェブストア価格 ¥52,448（本体¥47,680）
Woodhead Publishing（2026/02発売）
外貨定価 US$ 250.00
ポイント 476pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 600 p.
言語 ENG
商品コード 9780443222795

Full Description

Methods for Consumer Research, Volume One: Theoretical and Practical Aspects, 2nd Edition brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer science.

The new edition, thoroughly revised and updated, touches on the latest developments in consumer behavior. It includes a detailed description of qualitative techniques, including coverage of focus groups, projective techniques, ethnography and social media. Quantitative new methods are also addressed from both an explicit and implicit perspective. A section specifically delves into physiological measurements, such as eye-tracking, facial reading and fMRI.

In conjunction with the second volume, which covers specific applications, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition.

Part I. Introduction
1. Recent Advances in Consumer Science
2. Psychographics

Part II. Qualitative Techniques
3. Contextual Influences on Consumer Responses to Food Products
4. New Approaches to Focus Groups
5. Projective Techniques
6. Using Ethnography in Consumer Research

Part III. Liking and Beyond
7. Application of Social Media for Consumer Research
8. Text mining
9. Co-creation and design thinking
10. Conjoint Analysis in Sensory and Consumer Science: Principles, Applications, and Future Perspectives
11. Emotional Responses to Products
12. Consumer-Based Methodologies for Sensory Characterization
13. Measuring the dynamics of Consumer Perception

Part IV. Consumer Segmentation
14. Consumer Segmentation
15. Conceptual Profiling
16. Measuring consumer expectations
17. Situational appropriateness

Part V. Influence of Extrinsic Product Characteristics
18. Experimental Economics to Evaluate Consumer Preferences
19. Measuring Implicit Associations in Food-Related Consumer Research
20. Automatic Facial Expressions Analysis in Consumer Science
21. Physiological Measurements: EEG and fMRI
22. Eye Tracking in Consumer Research