ポーのマーケティング<br>The Marketing of Edgar Allan Poe (Studies in American Popular History and Culture)

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ポーのマーケティング
The Marketing of Edgar Allan Poe (Studies in American Popular History and Culture)

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  • 製本 Hardcover:ハードカバー版/ページ数 142 p.
  • 言語 ENG
  • 商品コード 9780415963541
  • DDC分類 818.309

基本説明

New in paperback. Hardcover was published in 2008. Offers close readings of Poe's fictive journalistic, and critical writings and examines his involvement in the transatlantic literary marketplace and his development of a literary brand.

Full Description

Edgar Allan Poe is today considered one of the greatest masters and most fascinating figures of the American literary world. However, an examination of Poe's essays and criticism throughout his prose publishing career (1831-1849) reveals that the author himself played a vital role in the creation and manipulation of his own reputation.

During his twenties and thirties, Poe promoted his writing to magazine editors in the United States and in Europe through several strategies. He painted a Romantic and patriotic self-portrait in his fiery literary reviews, even as he played up his own connections, both real and imaginary, to literary celebrities including Washington Irving, Charles Dickens, George Gordon Lord Byron and Samuel Taylor Coleridge. Through recycling plots, atmosphere, and language (including his own) from American and British magazines, he built stories and essays which were linked in a complex network of references to each other and their author.

Teachers and students alike will enjoy this single-volume treatment of Poe's self-promotional tales and criticism.

Contents

1. The Problem of Poe's Appeal: Intellectual and Market Background 2. Poe's Composite Autobiography 3. The Recycling of Critical Authority: Lessons from Coleridge and Hazlitt 4. The Debunking Work of Poe's light gothic Tales 5. The Importance of Ambiguity: Unreliable Narration and the Marketing of Sensation. Afterword. Notes. Bibliography.

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