女性起業家：２１世紀の成功戦略 WomenPreneurs : 21st Century Success Strategies

Moore, Dorothy P.

Routledge（2012/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 274 p.
• 言語 ENG
• 商品コード 9780415896849
• DDC分類 658.4012082

Full Description

WomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women's studies and directors of professional development workshops interested in acquiring a supplemental readings book. The second consists of women in the workplace, those contemplating entry, parents who want to provide daughters with the best guidance as well as men and significant others who want those they love to have a safer navigational journey and recognize that the work environment they will enter is not a level playing field. The third group includes intrapreneurial and entrepreneurial women in all stages of personal and venture development. For these people, the book will serve as a valuable resource and guide.

Major themes in the book include the nature of the changing workplace, the challenges of organizational life, career strategies, entrepreneurship, home and family balance and tactics for navigating in a turbulent economic climate.

Contents

Preface.
Acknowledgments.
About the Author

I. The New Work Landscape.

Introduction.
Profile of Gail K. Naughton, Founder, Chairman, and CEO, Histogen.

1. Working Women. The Movement of Women into the Workforce.
Profile: Nikki Hardin, Founder and Publisher, Skirt! Magazine. Gender at Work.
Generations.
The Origins of the Mommy Wars

2. Legislation and Policies.
Avoiding a Challenge of Discrimination.
Americans with Disabilities.
Why Job Analysis?
Making Performance Appraisals Effective.
The Gender Problem of Performance versus Potential

3. The Changing Workplace.
How Women Have Changed the Business Landscape.
Profile: Denise L. Devine, Founder, CEO and President, Nutripharm, Inc. and Froose Brands, LLC. Glass Floors, Ceilings, Walls, Elevators and Cliffs.
Profile: Eleanor Tabi Haller-Jorden, General Manager, Catalyst, Europe AG. Women on Board - The Business Case

II. Organizations: Leadership and Management

Introduction.
Profile: Rebecca Smith, Founder and President, A.D. Morgan Corporation.

1. Dimensions of Management.
Approaches to Management.
Leadership, Management and the Information Revolution.
Closing the Gap - Moving Beyond Buzzwords.

2. Women in Management.
Women, Power and Leadership.
Profile: Maria L. Maccecchini, Ph.D., President and CEO, QR Pharma, Inc.
Picking a Management Style.
Understanding Diversity and Why It Should be Cultivated.
Profile: Shabnam Rezaei, President, Big Bad Boo.
Avoiding Skilled Incompetence.
Profile: Judith V. Moore, Founder and CEO, Charleston Cookie Company, LLC.

3. Values, Ethics and Stress.
When Companies are Unethical, Everybody Loses.
The Whistleblowers.
Ethics and Dealing with Corrupt Companies.
Work Environments and Stress.
Work-Life Balance

III. Work, Life and Career Strategies

Introduction.
Profile: Ruth Ann Menutis, Founder, The Grove and Branded Works.

1. The Job.
Job Hunting.
Retooling.
Answering Key Questions.
Career Networking.
Building Your Own Brand.
Profile: Suzy Spafford, Founder and CEO, Suzy's Zoo.
Labels Can be Confusing.

2. Women in Organizations.
Credentials, Women and Wages.
Her Power.
Profile: Aliza Sherman, Founder, Cybergrrl, Conversify and Mediaegg.
All Minds Needed at the Table.

3. Organizational Career Tips.
Managing Up.
A Mentor Should be an Advocate.
Climbing to the Top.
Profile: Kay Koplovitz, Founder and CEO, Koplovitz & Company.
Building the Right Networks

IV. On the Road to Entrepreneurship

Introduction.
Profile: Deborah Szekely, Founder, The Golden Door; Co-Founder (with Edmond Szekely), Rancho La Puerta.

1. The Rise of Modern Women Entrepreneurs.
Intrapreneurs.
Profile: Jennet Robinson Alterman, Executive Director, Center for Women.
Women Entrepreneurs and Corporate Exits.
Intentional Entrepreneurs and Corporate Climbers.

2. Women Entrepreneurs and Success.
The Incubator Effect.
Profile: Carol E. Farren, Founder and President, Facility Management Worldwide, Ltd.
Building Customer Loyalty - Minding the Gap.

3. Patterns and the Future in a Changing World.
Development of Women Entrepreneurs Globally.
Women Entrepreneurs and the Innovation Driven Economies.
Profile: Julie R. Weeks, Founder, President and CEO, Womenable.
Trends in Women's Entrepreneurship.

V. Preparing for the Future

Introduction.
Profile: Anita Zucker, Chairman and CEO, The InterTech Group.

1. Getting What You Deserve.
Framing Negotiations.
Negotiating Strategies for Career Success.
Profile: Diane Harris, Founder and CEO, Hypotenuse Enterprises, Inc.
Work-Life Balance - The Time Warp.

2. Today and Tomorrow.
Women Entrepreneurs, the Recession and Prospects for the Future.
Technopreneurs.
Exploring IT - Where Are the Women?
Virtual Work Teams.
Which Way Government?

3. Passage of Time through Generations.
The Family Business.
Challenges in Turning over the Family Business.
Profile: Anne Shybunko-Moore, Owner and President, GSE Dynamics, Inc.