メディア研究の定性調査法入門 Qualitative Research Methods for Media Studies

Brennen, Bonnie S.

Routledge（2012/09発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 238 p.
• 言語 ENG
• 商品コード 9780415890229
• DDC分類 302.23072

基本説明

Introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice.

Full Description

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Contents

1. Getting Started 2. Doing Qualitative Research 3. Interviewing 4. Focus Groups 5. History 6. Oral History 7. Ethnography and Participant Observation 8. Textual Analysis