- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.
The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.
Contents
Part 1: Theoretical Approaches to and Socio-Cultural Perspectives in Crisis Communication Cornelius B. Pratt Part 2: The Phases of Crisis Communication Amiso M. George Part 3: Case Studies Africa Egypt Social Media Stoke a Political Revolution in Egypt Olugbenga C. Ayeni Kenya Wooing Tourists Back After A Civil Strife: The Kenyan Example Bitrus P. Gwamna Nigeria Crisis in Nigeria's Banking and Financial Industry: Government Actions Reassure Skittish, Jittery Publics Wole Adamolekun Kunle Ogedengbe and Cornelius B. Pratt South Africa Hotspot: South Durban Basin, South Africa-The ENGEN Oil Refinery Explosion Chris Skinner Asia China China's Sanlu's Infant Formula Proves Fatal Weidan Cao China & France Olympic Torch Protests in France, Reactions in China: Carrefour Learns About International Crises W. Timothy Coombs India Corporate Fraud in India: Satyam in the Spotlight Monika Vij Japan (Disaster) A Triple Disaster in One Fell Swoop: Rethinking Crisis Communication in Japan After March 11 Isaac A. Blankson, Sorin Nastasia and Min Liu Japan (Toyota) Delays, Denials, Recalls and Apologies: Fixing the Dent in Toyota's Image Amiso M. George Thailand Bringing the Government Down': Managing Thailand's Political Crisis Cornelius B. Pratt and Ronald Lee Carr Australia Victoria Burning: Confronting The 2009 Catastrophic Bushfires in Australia Christopher Galloway and Kwamena Kwansah-Aidoo Europe England 'Climategate': UK Climate Researchers' Emails Casts Doubt on Scientific Support for Global Warming Doug A. Newsom Eurozone Eurovision 2010: A Security Breach Endangers Europe's Largest TV Show Alfonso González-Herrero France An Exceptional Fraud at Société Générale Thierry Libaert Germany The Love Parade In Duisburg: Lessons From A Tragic Blame Game Andreas Schwarz Russia Turnaround in Russia: Crisis Communication Campaign During the 2008 War in South Ossetia Alexander G. Nikolaev Middle East Iran Iran's Twitter Revolution' from a Publics Relations Standpoint Chiara Valentini and Dean Kruckeberg Lebanon Risk Perception and Change Management: Strategic Efforts to Restore Lebanon's Tourism Sector Ali Kanso, Joseph Ajami and Abdul Karim Sinno North America Mexico Rosarito Beach: Mediated Reality and the Rebranding of a Mexican Border City Robert Brown USA No Walruses in the Gulf: BP's Need for Effective Issues Management Ashli Quesinberry Stokes South America Chile The 2010 Chilean Mining Accident: The Triumph of Transparency and Calm Leadership Emmanuel C. Alozie Colombia 'Nothing Will be the Same; Everything Will be Better': Floods in Colombia's Atlantico State Jaime S. Gomez and Soledad Leal Tying it All Together: Social Media and Revolution Crisis and Kairos: Social Media Activists Exploit Timing to Support Anti-Government Protests Jacqueline Lambiase
