基本説明
New in paperback. Hardcover was published in 2010.
Full Description
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.
The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.
Contents
Introduction
Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment
Survey Methodology
Challenges and Opportunities of Panel Designs
The Rolling Cross-Section: Design and Utility for Political Research
Political Communication Survey Research: Challenges, Trends, Opportunities
Secondary Analysis and Meta Analysis
Secondary Analysis In Political Communication Viewed as Creative Act
Comparing the ANES and NAES for Political Communication Research
The Implications and Consequences of Using Meta-Analysis for Political Communication
Experimental Methods
Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability
Expressing versus Revealing Preferences in Experimental Research
The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach
Multi-Stage Experimental Designs in Political Communication Research
Content Analysis
Image Bite Analysis of Political Visuals
Identifying Frames in Political News
Content Analysis in Political Communication
Discourse Analysis
The Uses of Focus Groups in Political Communication Research
Genealogy of Myth in Presidential Rhetoric
Network and Deliberation Analysis
Methods for Analyzing and Measuring Group Deliberation
Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior
Comparative Political Communication
Mediatization of Politics: Toward a Conceptual Framework for Comparative Research
International Applications of the Agenda-Setting Acapulco Typology
Political Communication Across the World: Methodological Issues Involved in International Comparisons
Statistical Techniques
Expanding the Use of Structural Equation Modeling (SEM) in Political Communication
Mediation and the Estimation of Indirect Effects in Political Communication Research
Time-Series Analysis and the Study of Political Communication
Measurement
Concept Explication in the Internet Age: The Case of Interactivity
Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys
What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research
Conclusion
Looking Back and Looking Forward: Observations on a Rapidly Evolving Field
