Full Description
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Contents
Chapter 1 Crisis Communications Today Chapter 2Communications Theory Chapter 3: Communications to Prevent a Crisis Chapter 4: Communications When the Crisis Strikes Chapter 5: Social Media and Crisis Communications- Chapter 6: Rumors and Cybercrises Chapter 7: Textbook Cases Case: Johnson & Johnson and the Tylenol Murders Case: Exxon and the Valdez Oil Spill Chapter 8: Culture Crises Case: Saginaw Valley State University and the Theater Controversy Case: AIDS in Africa Case: Texas A&M University Chapter 9: Environmental Crises Case: Haagen Dazs and the Honey Bees. Chapter 10: Natural Disasters Case: New Orleans and Hurricane Katrina Chapter 11: Transportation Crises (two new crises) Case: Holland America Cruise Lines and Cruise Crises Case: US Airways and the Emergency Landing in the Potomac Chapter 12: Product Failure and Product Tampering Case: Yuhan-Kimberly and Baby's Wet Wipes Case: Maple Leaf and the Battle Against Listeria Case: Wendy's and the Finger in the Chili Chapter 13: Death and Injury Crises Case: Columbine High School and the Shooting Tragedy Case: Metro Transit: Driver Shot, Bus Flies Over a Bridge Chapter 14 Individuals In Crisis Chapter 15 The Crisis Communications Plan
