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基本説明
Explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates.
Full Description
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting - to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
Contents
Preface
New Technologies
Chapter 1 "Shaping the New Presidential Campaign"
Chapter 2 "From Soundbite to Textbite: Election '08 Comments on Twitter"
Chapter 3 "The Web 2.0 Election: Voter Learning in the 2008 Presidential Campaign"
Chapter 4 "Evaluating Candidate E-Mail Messages in the 2008 U.S. Presidential Campaign"
New Voices and New Voters
Chapter 5 "Campaign 2008: Comparing YouTube, Social Networking and Other Media Use Among Younger and Older Voters"
Chapter 6 "When Bloggers Attack: Examining the Effect of Negative Citizen-Initiated Campaigning in the 2008 Presidential Election"
Chapter 7 "New Voices and New Voters: Ethno-Technology in Reactions to Candidate Messages in the 2008 Campaign"
New Technologies and New Voices in Debates
Chapter 8 "CNN's Dial Testing of the Presidential Debates: Parameters of Discussion in Tech Driven Politics"
Chapter 9 "New Media's Contribution to Presidential Debates"
Chapter 10 "The Biden-Palin 2008 Vice Presidential Debate: An Examination of Gender and Candidate Issue Expertise"
Media Representations and Voter Engagement
Chapter 11 "Just a Hockey Mom with a Gun: Competing Views of Sarah Palin on CNN and FOX"
Chapter 12 "International Coverage of the U.S. Presidential Campaign: Obamamania Around the World"
