Full Description
Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.
Contents
1. Two Decades of Cultivation Research: An Appraisal and Meta-Analysis Michael Morgan and James Shanahan 2. The Impact of Foreign TV on a Domestic Audience: A Meta-Analysis Michel G. Elasmar and John E. Hunter 3. Selling the Sex That Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades Vickie Rutledge Shields 4. Public Relations and the Production of News: A Critical Review and Theoretical Framework Glen T. Cameron, Lynne M. Sallot and Patricia A. Curtin 5. Public Opinion as a Normative Opinion Process Carroll J. Glynn 6. Attitude Accessibility and Persuasion: Review and a Transactive Model David R. Roskos-Ewoldsen 7. Participation in Small Groups Joseph A. Bonito and Andrea B. Hollingshead 8. Social and Communicative Anxiety: A Review and Meta-Analysis Miles L. Patterson and Vicki Ritts 9. The Development of Social and Communicative Competence in Childhood: Review and a Model of Personal, Familial, and Extrafamilial Processes Craig H. Hart, Susanne Frost Olsen, Clyde C. Robinson and Barbara L. Mandleco 10. Communication and Cross-Sex Friendships Across the Life Cycle: A Review of the Literature Michael Monsour
