Full Description
This book, published originally in 1980, addressed the needs for a profile of televised violence which considered the advantages and disadvantages of various measures and for a furthering of research directions beyond the then-popular emphasis on children. The Committee on Television and Social Behavior was formed in1972 and stimulated new research in order to provide a multidimensional profile of the social effects of television programming. Chapters here look at the effect of television on adults as well as children, particularly special audiences such as the elderly and minority groups. An excellent summary of the various conceptual, substantive and methodological issues around television's influence.
Contents
Preface 1. Beyond Violence and Children 2. An Ecological, Cultural, and Scripting View of Television and Social Behavior 3. On the Nature of Mass Media Effects 4. The Audience for Television - and in Television Research 5. An Organizational Perspective on Television (Aided and Abetted by Models from Economics, Marketing and the Humanities) 6. After the Surgeon General's Report: Another Look Backward 7. Social Influence and Television 8. The Influence of Television on Personal Decision-Making 9. When I Was a Child I Thought as a Child 10. Television and Afro-Americans: Past Legacy and Present Portrayals 11. Social Trace Contaminants: Subtle Indicators of Racism in TV 12. Psychological Effects of Black Portrayals on Television 13. An Aerial View of Television and Social Behavior. Appendixes
