Full Description
Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.
Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.
Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.
Contents
Module I: Starting Points 1. Text-image Relations in Perspective 2. Text-image Diversity: characterising the relationships Module II Visual Narratives 3.A Brief Introduction to Narrative 4. Visual Narrative: Picturebooks 5. Visual Narrative: Comics and Sequential Art Module III 6. Visual Rhetoric 7. Visual Persuasion and Advertisements Module IV Frameworks Drawing on the Linguistic System 8. Multimodal Cohesion and Text-Image Relations 9. Using Metaphor for Text-Image Relations 10. Modelling Text-Image Relations on Grammar 11. Modelling Text-Image Relations as Discourse Module V Frameworks Relating to Context of Use 12. Text-Image Relations and Pragmatics 13. Text-Image Relations and Empirical Methods Multimodal Cohesion and Text-Image Relations
