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Full Description
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.
Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Contents
Part I: Introduction 1. The Common Good: The Enduring Effort to Re-Center Marketing 2. A Larger View of Marketing: Marketing's Contributions to Society Part II: Societal Aspects of Marketing and Consumption 3. Slouching toward Utopia: When Marketing is Society 4. The Case for Clarity 5. How Marketing Serves the Common Good 6. Social Issues in Marketing Part III: Catholic Social Thought Issues in Marketing 7. Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy 8. A Commentary on Catholic Social Teaching and 'Wanting the Right Things' Part IV: Sustainability Issues in Marketing 9. Consumption in the Un-Commons: The Case for Re-Claiming the Commons as Unique Markets 10. Marketing's Contributions to a Sustainable Society 11. Creative Destruction and Destructive Creations: Environmental Ethics and Planned Obsolescence Part V: Public Policy Issues in Marketing 12. Childhood Obesity: Marketing to Kids 13. Firearms and the Common Good: A Meaningful Discussion about Solutions 14. Notre Dame and the Federal Trade Commission Part VI: Ethical Issues in Marketing 15. From Twins to Strangers: Considerations of Paired Kidney Donation across Gift and Market Economies 16. Ethics in Selling: A Case Oriented, Stakeholder-Focused Approach 17. Discerning Ethical Challenges for Marketing in China Part VII: Conclusion 18. Can we get there from here?: Charting the Contours of the Common Good 19. Afterword
