Full Description
Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.
Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more.
Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.
Contents
The Principles
Principle 1: Design for Diverse Users
Principle 2: Design for Usability
Principle 3: Test the Backbone
Principle 4: Extend a Welcome
Principle 5: Set the Context
Principle 6: Make a Connection
Principle 7: Share Control
Principle 8: Support Interactions among Users
Principle 9: Create a Sense of Place
Principle 10: Plan to Continue the Engagement
The Case Studies
Case Study 1: Information Gallery for Young People
Case Study 2: Wikis for Collaboration
Case Study 3: Cultural Websites
Case Study 4: Usability in Distance Education
Case Study 5: An Interactive Image
Appendices
Appendix 1: Heuristic Evaluation
Appendix 2: Comparative User Testing
Appendix 3: Formal Testing
