ビジネスモデルのイノベーション：概念、分析と事例 Business Model Innovation : Concepts, Analysis, and Cases

Afuah, Allan/ Afuah, Allan

Routledge（2014/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 376 p.
• 言語 ENG
• 商品コード 9780415817400
• DDC分類 658.4012

Full Description

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from:

• Crowdsourcing and open innovation

• Long Tails

• Social media

• Disruptive technologies

• Less-is-more innovations

• Network effects

• Scarcity of complementary capabilities

The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation.

Contents

Part I: Introduction 1. Introduction to Business Model Innovations 2. Appraising the Profitability Potential of Business Model Innovations Part II: Opportunities and Threats 3. The Long Tail and Business Model Innovation 4. Crowdsourcing and Open Innovation 5. Social Media and Business Models 6. Less-Is-More Innovations 7. Disruptive Technologies Part III: Strengths and Weaknesses 8. Capabilities: The Core of Business Models 9. Value Creation and Capture During Innovation 10. First-mover Advantages and Strategic Consquences 11. Implementing Business Model Innovations Part IV: Applications 12. Globalization and Value Creation and Capture Part V: Cases