- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
Brings together case studies focusing on specific instances of corporate best practices.
Full Description
This text brings together case studies focusing on specific instances of corporate best practices. All too often, we showcase cases based on questionable or unethical corporate behavior. Instead, the editors bring together in this book examples of how some firms got it right. Certainly, there is no claim that the companies in these case are perfect; some of them may have histories that include questionable practices. But, these are companies that work to foster trust, both internally and in their relationships with customers, suppliers, shareholders, and the communities in which they operate.
The book is not, however, merely a descriptive iteration of effective corporate conduct. The editors conclude with an analysis of frameworks for corporate and managerial ethical decision-making - frameworks that help to establish models for best practices. These frameworks then can be generalized and applied to other corporate situations, and replicated by other companies in their search for excellence and the resulting avoidance of misconduct.
Contents
1. Introduction 2. Seminal/Paradigm Cases 2.1 Johnson & Johnson's Tylenol Controversies 2.2 Merck Co., Inc. (A) 3. Pharmaceutical: Contemporary Cases 3.1 Abbott and the AIDS Crisis 3.2 HealthReach and Habla 3.3 The Novartis Foundation for Sustainable Development: Tackling HIV/AIDS and Poverty in South Africa 4. Energy: Contemporary Cases 4.1 Eskom and the South African Electrification Program 4.2 ExxonMobil and the Chad and Cameroon Pipeline 5. Global Poverty: Contemporary Cases 5.1 Hindustan Lever Limited (HLL)and Project Sting 5.2 Enabling the Poor to Build Housing: Pursuing Profit and Social Development Together: Cemex and Patrimonio Hoy 5.3 Manila Water Company 5.4 Proctor and Gamble: Children's Safe Drinking Water 5.5 Islamic Banking and Finance: Moral Beliefs and Business Practices at Work 5.6 BHP Billiton and Mozal 6. Employment: Contemporary Cases 6.1 First Impressions, Inc. 6.2 Nike, Inc. 6.3 Started as Crew: McDonald's Strategy for Corporate Success and Poverty Reduction 6.4 The Marriott Corporation's Human Resources Department: Managing a Low-Wage Workforce 7. Operating in Corrupt Environments: Contemporary Cases 7.1 Econet Wireless Zimbabwe 7.2 Infosys Technologies: Powered by Intellect, Driven by Values 7.3 Resisting Bureaucratic Corruption: Alacrity Housing Chennai 8. Sustaining the Environment: Contemporary Cases 8.1 Unilever: Corporate Venturing and Environmental Sustainability 8.2 DesignTex, Incorporated 8.3 Rohner Textil AG 9. Leadership: Contemporary Cases 9.1 Developing Responsible Leaders as Agents of World Benefit: Learnings from Project Ulysses The Female Health Company 9.2 The Female Health Company 10. Conclusion - Framing the Narratives: Future Directions for Ethics and Corporate Responsibility
