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Full Description
The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they are looking for. In school, architecture curricula nurture the knowledge and skills to develop design work to varying levels of presentation. In the profession, those skills are further developed and applied in the creation of the built environment. In both contexts, a portfolio is a core component for admission and advancement.
This book provides key strategies to:
• develop an understanding of the unique needs of professional and academic organizations;
• identify applicants' key differentiators;
• highlight how applicants present themselves in their portfolios to address institutional needs;
• create successful reinforcing documentation;
• communicate using portfolios.
Rather than proposing generic solutions, this book details the successful practices for portfolio creation by addressing portfolio creation academically and professionally. Supporting insights and examples from leading academics and architects from around the world reinforce the themes presented in this guidebook. An ideal read for students and professionals of architecture, landscape architecture, interior design, and urban design, looking to advance their studies and careers.
Contents
ACKNOWLEDGEMENTS
PREFACE
EXTERNAL PERSPECTIVE INTRODUCTIONS
1.0 WHAT ARE YOU TRYING TO DO?
1.1 Messaging, Media, and Methods
1.2 The Two Major Types of Portfolios
1.3 Showcasing Skill, Creativity, and Passion
1.4 Gathering, Archiving, Curating, and Editing
1.5 Planning, Scheduling, and Managing
2.0 IDENTIFYING YOUR KEY DIFFERENTIATORS
2.1 The Economics of Portfolio Design: Unique Value Proposition, Assets, and Commodities
2.2 Understanding Your Competition
2.3 Creativity and Critical Thinking
2.4 Technical Skills
2.5 Experience
2.6 Accomplishments
2.7 Passion
3.0 WHAT TO PRESENT IN A PORTFOLIO
3.1 Aligning Yourself with the Audience
3.2 The Balance: Design and Technical Skills
3.3 The Three Things Not to Show: Ignorance, Laziness, Pride
4.0 HOW TO PRESENT YOURSELF IN A PORTFOLIO
4.1 Layout and Imagery
4.2 Text
4.3 Interactive Media
5.0 PORTFOLIO PREPARATION: TARGETING AN AUDIENCE
5.1 Pacing
5.2 Passing the 30-second Flip Test: Impression, Expression, and Retention
5.3 Feedback and Refinement
6.0 THE PORTFOLIO AS A SUCCESSFUL REINFORCING DOCUMENT
6.1 Letters: Cover Letter and Letter of Intent
6.2 Resumé/CV: Outline of Your Potential
6.3 Transcripts: External Assessment
7.0 COMMUNICATION USING YOUR PORTFOLIO
7.1 Online: Websites and Social Media
7.2 Additional Representation
7.3 Interview: The Tipping Point
7.4 Following-Up
APPENDIX
EPILOGUE
LIST OF ILLUSTRATIONS
ABOUT THE AUTHOR
INDEX
