ラウトレッジ版 創造性必携 The Routledge Companion to Creativity (Routledge Companions in Business, Management and Marketing)

Rickards, Tudor (EDT)/ Runco, Mark A. (EDT)/ Moger, Susan (EDT)

Routledge（2008/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 396 p.
• 言語 ENG
• 商品コード 9780415773171
• DDC分類 658.314

基本説明

Not only centres creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment impacts on creative solutions.

Full Description

Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions.

The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including:

innovation and entrepreneurship
creativity and design
environmental influences
knowledge management
meta-theories of creativity
personal creativity
structured interventions.

Comprising contributions written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective.

Contents

Section 1: Introduction Section 2: Design and Creativity Section 3: Managing Turbulence Section 4: Innovation and Entrepreneurship Section 5: Environmental Influences Section 6: Structural Interventions Section 7: Personal Characteristics Section 8: Knowledge Generation and Management Section 9: Meta-Concepts (Ideas on Ideas) Section 10: 'Square Pegs/Round Holes'