ツーリズムにおける目的地のマーケティングと管理 Marketing and Managing Tourism Destinations

ツーリズムにおける目的地のマーケティングと管理<br>Marketing and Managing Tourism Destinations

個数：

ツーリズムにおける目的地のマーケティングと管理
Marketing and Managing Tourism Destinations

Morrison, Alastair M.

ウェブストア価格 ¥13,304（本体¥12,095）
Routledge（2013/02発売）
外貨定価 UK£ 46.99
ポイント 120pt

在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
通常6～9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合がございます。
2. 複数冊ご注文の場合、分割発送となる場合がございます。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Paperback:紙装版/ペーパーバック版／ページ数 598 p.
言語 ENG
商品コード 9780415672504
DDC分類 338.4791068

Full Description

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.

This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

Part 1: Introduction to Destination Management and Marketing Concepts and Roles 1. The Concepts of Destination Management and Marketing 2. Destination Planning 3. Destination Marketing Planning 4. Destination Management Research 5. Destination Product Development 6. Destination Partnerships and Team-Building 7. Destination Community and Stakeholder Relations 8. Destination Governance and Leadership Part 2: Destination Communications and Promotion 9. Destination Branding 10. Destination Integrated Marketing Communications 11. Destination Information and Communication Technologies Part 3: Destination Markets 12. Consumer Behavior, Segmentation, and Market Trends 13. Domestic Pleasure and Leisure Travel Markets 14. International Pleasure and Leisure Travel Markets 15. Business Travel and Business Event Markets Part 4: The Future of Destination Management and Marketing 16. Future of Destination Management and Marketing