基本説明
Looking at the current state of the magazine market in the twentyfirst-century, the third edition explains how this has developed and changed in recent years with specific attention being paid to the explosion of e-zines, magazine websites, facebook pages and TV channels.
Full Description
Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication.
Magazine Editing offers practical guidance on:
how to create an editorial strategy
how to lead and manage an editorial team
researching a market and finding new readers
dealing with budgets and finance
working with designers and production staff
legal, technological and ethical dilemmas
online distribution, social media and search engine optimisation
managing information overload
how to become an editor.
Contents
Introduction 1. How magazines work 2. Editorial Strategy 3. Leader and manager 4. Money matters 5. The right words 6. Pictures and design 7. Managing production 8. Where the buck stops 9. Becoming an editor Appendix 1. National Union of Journalists Code of Conduct Appendix 2. Press Complaints Commission Code of Practice Glossary Notes Bibliography
