- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
Contents
PrefaceSection one - The Sport Management ContextThe Sport Business IndustryLinda TrenberthSport in the Global MarketplaceChris Gratton and Themis KokolakakisThe Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for SpecificityDavid Hassan Sport, Policy and the Structure of UK SportRichard Tacon and Andrew HansonCorporate Governance and the Regulation of SportGeoff Walters and Sean HamilManaging Sport in the Non Profit Sector Chris Auld and Graham Cuskelly Section Two - The Application of Business Management to Sport Organizational Theory and Sport Management Milena Parent, Danny O'Brien and Trevor SlackStrategy and Planning in the Context of SportMilena Parent, Danny O'Brien and Trevor SlackHuman Resource Management and the Business of Sport Chris Wolsey and Helen Whitrod-BrownThe Management and Measurement of Organizational Performance Leigh RobinsonBudgeting and Budgetary Control in Sport Simon Shibli and Rob WilsonSport Marketing Management and CommunicationRon Garland and Christopher Hautbois Section Three - Facets of Sport BusinessDelivering sport in the global contextLucie ThibaultManaging Sport VolunteersGraham Cuskelly and Chris Auld Sport and SponsorshipLaura Cousens and Cheri BradishSport and the Law: Considerations for Sport ManagersSteve Greenfield and Guy OsbornManaging High Performance Sport Bill GerardSport, the Media and Strategic Communications ManagementRaymond Boyle and Richard HaynesInformation Communications Technology and their Use in Sport BusinessCameron O'BeirnePlanning and Managing the Stadium ExperiencePaul Kitchin Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence ApproachJuan Luis Paramio, Carlos Campos Lopez, Babatunde BuramioSport Event Management Sean O'ConnorManaging Social Responsibility and Ethics in SportGeoff WaltersResearching Sport ManagementAllan Edwards, James Skinner and Wayne UsherTrends, Challenges and the Future for Managing the Business of SportDavid Hassan
