Full Description
From Horse and Hound to Vogue; covering subjects as diverse as charities, cheese-making, and Cheshire; magazines cover everything and there is a a magazine aimed at everyone. Designed to enthuse, inspire and assist, this textbook covers the business of magazine publishing from inital idea to product launch, and offers practical guidelines on working within the magazine industry. Written by an experienced editor, with contributions from professional journalists, this text and its companion websites give you all the knowledge you need to understand and create successful magazines. Topic covered include:a brief history of magazine publishingplanning the publicationjob roles within the industryfeature writingdesign and layoutblogs, e-zines and websitespublicityadvertisingcirculationlaw and ethicsEssential reading for anyone studying magazine journalism or publishing or wanting to work within this exciting field.
Contents
IntroductionDevelopment of Magazines 2. An Overview of the Business of Magazine Publishing 3. Starting the Whole Process: Research, Policy, Planning or Redesign 4. The People 5. Planning the Issue 6. Feature Writing 7. Reviews, Competitions, Agony Pages and Other Regular Sections 8. Editing a Magazine 9. Art and Design 10. Production and Layout 11. Online and Multimedia 12. Advertising and Marketing 13. Circulation 14. Publicity and Launches 15. Law and Ethics 16. Global Magazines 17. Getting it Right - Some Success Stories and Case Studies 18. Getting into the Industry: Some Tips and Some Words from Professionals Glossary Bibliography
