基本説明
Volume I covers organizational and management theory as it is applied to sports organizations. Volume II focuses on organizational behaviour and human-resource aspects in sport management. Volume III brings together the best research in marketing and the consumer behaviour in the sport industry. Volume IV explores law, economics, and finance, as applied to sport and sport organizations.
Full Description
This new four-volume collection from Routledge brings together the key writings from the flourishing field of sport management to meet the need for an authoritative reference and research resource to catalogue and describe the various approaches to the study of the subject that have developed over the last several decades.
Volume I covers organizational and management theory as it is applied to sports organizations. Volume II, meanwhile, focuses on organizational behaviour and human-resource aspects in sport management, while the third volume brings together the best research in marketing and the consumer behaviour in the sport industry. The final volume in the collection explores economic issues, as applied to sport and sport organizations.
With a full index and a newly written introduction by the editor to place the collected material in its historical and intellectual context, Sport Management is an essential reference work for student, practitioner, and scholar alike.
Contents
Volume I: Organizational and Management Theory Applied to Sport Organizations.
Volume II: Organizational Behavior and Human Resource Management in Sport Organizations.
Volume III: Marketing and Consumer Behavior in the Sport Industry.
Volume IV: Law, Economics, Finance (and other disciplines) applied to Sport and Sport Organizations.
