国際的経営と戦争利益:ドイツ帝国と大英帝国とユニリーバ<br>International Business and National War Interests : Unilever between Reich and empire, 1939-45 (Routledge International Studies in Business History)

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国際的経営と戦争利益:ドイツ帝国と大英帝国とユニリーバ
International Business and National War Interests : Unilever between Reich and empire, 1939-45 (Routledge International Studies in Business History)

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  • 製本 Hardcover:ハードカバー版/ページ数 272 p.
  • 言語 ENG
  • 商品コード 9780415416672
  • DDC分類 338.8809044

基本説明

Examine the effects of World War II on the structure, strategy and performance of Unilever, which had huge interests on both sides of World War II, in particular in the British Empire as well as in the German Reich.

Full Description

This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries.

Wubs makes an analysis of the company's strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever's highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever's innovative attitude helped the company to adapt to completely new conditions of resource allocation.

Contents

Contents, Chapter 1: Introduction, Chapter 2: Unilever in the 1930s, Chapter 3: Univeler and Nazi Germany, Chapter 4: War Preparations, Chapter 5: Business as Unusual, 1939-1941, Chapter 6: A Reichs Commissioner for the Unilever Group, 1941-1945, Chapter 7: London's Calling, 1941-1945, Chapter 8: The Aftermath 1945-1950, Chapter 9: Conclusions, Appendix

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