起業入門 Growing your Business : A Handbook for Ambitious Owner-Managers

起業入門<br>Growing your Business : A Handbook for Ambitious Owner-Managers

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起業入門
Growing your Business : A Handbook for Ambitious Owner-Managers

Burke, Gerard/ Clarke, Liz/ Barrow, Paul

ウェブストア価格 ¥60,838（本体¥55,308）
Routledge（2008/01発売）
外貨定価 US$ 290.00
ポイント 553pt

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製本 Hardcover:ハードカバー版／ページ数 338 p.
言語 ENG
商品コード 9780415405171
DDC分類 658.4012

基本説明

Based on the hugely successful Cranfield Business Growth Program, including Cobra Beer, Hotel Chocolat and Pacific Direct.

Full Description

Growing Your Business helps owner/managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authors' knowledge and experience, which has successfully helped hundreds of owner/managers to grow and develop their businesses and themselves over the last twenty years.

Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at the Cranfield School of Management, this book covers all industry sectors and includes high profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct.

As well as being an ideal text for courses and modules in small business development and business growth at undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that enables any owner manager to develop their own growth strategy and take their business to the next level.

Introduction Section 1: Where are you Now? 1. Your Business and its Market 2. Are you in Good Financial Health? 3. Diagnosing the Management of your Organization 4. Now, Let's Talk about You! 5. Where are You Now?: Bringing it all Together Section 2: Where are you Going? 6. What do you Want? 7. What does the Business have to do to Enable you to Achieve What you Want? Section 3: How do you Get There? 8. What is your Growth Strategy? 9. How do you Further Enhance your Distinctiveness? 10. Can you Develop a Balanced Management Team? 11. How do you Manage the Changes? 12. How do you Fund Growth? 13. What Will your Role be in the Future? 14. Acquistions, Mergers, Joint Ventures and Divestments 15. What are your Options for Realising Value? 16. Writing up your Plans