市場調査の歴史 A History of Market Research (Routledge Advances in Management and Business Studies)

McMeekin, Andrew/ Randles, Sally/ Warde, Alan

Routledge（2009/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 256 p.
• 言語 ENG
• 商品コード 9780415383851
• DDC分類 658.83

Full Description

This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are: * the rise and fall of occupational control * development of new techniques for studying consumers * the impact of ICTs * establishing and maintaining relationships with clients and consumers * the changing contours of industrial competition. This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.

Contents

1. Introduction 2. Economies of Expert Services: Fields of Occupation, Knowledge and Administration 3. Genesis: Experimental Practice and Technical Origins 4. Gaining Occupational Control 5. Organisational Specialisation and Differentiation 6. Expansion of Techniques and Internal Differentiation 7. Golden Moments 8. The Impact of Information and Communication Technologies 9. Sustaining the Respondent Relationship 10. Sustaining and Developing the Client Relationship 11. The Scope for Industrial Concentration to Compromise Professionalisation Projects 12. Conclusion