新興市場の理解：中国とインド Understanding Emerging Markets: China and India

Enderwick, Peter

Routledge（2007/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 262 p.
• 言語 ENG
• 商品コード 9780415370851
• DDC分類 382.095

基本説明

Publication delayed (Originally scheduled in March 2007). Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area, providing an in-depth analysis of China and India.

Full Description

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on:the nature of emerging marketsmarket development integrating Ems in the global economy implications for business strategy.Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

Contents

1. Introduction 2. The Nature of Emerging Markets 3. Entering Emerging Markets 4. Market Development 5. The Challenges of Emerging Markets 6. Integrating EMS in the Global Economy 7. Implications for Business Strategy 8. Conclusions