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基本説明
The topics covered include: an overview of historical and modern sports broadcasting; introduction to the key agents in sports broadcasting, from the viewers to the sponsors; the regulations governing televised sport; questions of ownership, trade and commodity in sport; and demand and the future of sports broadcasting.
Full Description
Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.
The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:
questions of ownership, trade and commodity in sport
the historical context for contemporary sports broadcasting
the key players - viewers, TV channels, sponsors, clubs, event owners and authorities
the regulations governing televised sport
the international context for broadcast sport
competition and game theory in sports broadcasting
sports broadcasting's changing landscape of ownership and supply channels.
This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
Contents
1. Introduction2. The Actors Involved in Sport Broadcasting3. The Landscape of TV Channels4. Televised Sport- the Commodity5. Property Rights and Sale Procedures6. The Auctioning of Sports Rights7. Competition Between the Channels- A Game Theoretical Approach8. Vertical and Horizontal Integration of Supply9. The Demand for Sports Programmes
