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基本説明
Including: Business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, and more.
Full Description
A fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy quick and accessible definitions and the extensive cross-referencing system allows readers broader access to subject areas. This dictionary covers all the topics, issues and terms in the field, including: business economics, consumer behaviour, corporate strategy, financial management, human resource management, information technology, management accounting, marketing and organizational behaviour and work psychology.
Contents
Introduction, 'ABB' to 'Zone of indifference'.



