東南アジアの多国籍企業の変容 The Changing Face of Multinationals in South East Asia (Working in Asia)

Andrews, Tim/ Baldwin, Bryan J./ Chompusri, Nartnalin

Routledge（2002/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 344 p.
• 言語 ENG
• 商品コード 9780415260961
• DDC分類 338.88859

基本説明

Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

Full Description

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.

Contents

Part 1 1. ASEAN Business Context 2. The Rise of the Multinational Part 2 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part 3 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution