中国における企業経営：入門 Chinese Business Enterprise : An Introduction

Hendrischke, Hans

Routledge（2021/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 320 p.
• 言語 ENG
• 商品コード 9780415249508
• DDC分類 337

基本説明

Explains the general operating environment for business enterprises in China and examines issues such as the reforms to the Chinese economy, increased marketisation, foreign trade and business services, different forms of business enterprise (state-owned, private, etc.).

Full Description

Chinese Business Enterprise examines practical business and management issues in the context of China's changing institutional framework and the internationalization of China's economy. The author explains the general operating environment for business enterprises in China and examines issues such as the reforms to the Chinese economy, increased marketization, foreign trade and business services, as well as different forms of business enterprise (state-owned, private, etc). With a series of case studies examining core business functions such as research and development, operations management, production, distribution, marketing and human resources within the Chinese context, this book provides a valuable guide to the main operational areas of business enterprise in China including both domestic and foreign funded enterprises.

Contents

1. China's Economy and the State 2. Industries and Markets 3. Foreign Trade 4. Business Services 5. State-Owned Enterprise (SOEs) 6. Private Enterprises (Including Collective Enterprises) 7. Foreign Invested Enterprises 8. Research and Development 9. Marketing 10. Production 11. Distribution 12. Controlling 13. Human Resources Management 14. Chinese Business Practices