女性雑誌を理解する<br>Understanding Women's Magazines : Publishing, Markets and Readerships

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女性雑誌を理解する
Understanding Women's Magazines : Publishing, Markets and Readerships

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 224 p.
  • 言語 ENG,ENG
  • 商品コード 9780415216395
  • DDC分類 051.08209410904

基本説明

Considers shifts in the business of women's magazines towards titles aimed at the newly-configured 'lifestyle' groups of women readers.

Table of Contents

        List of figures                            ix
Acknowledgements xi
Introduction 1 (5)
Understanding women's magazines 6 (20)
Post-Fordism, post-feminism and the `new 26 (13)
woman' in late twentieth-century Britain
The empires strike back: from Fordism to 39 (17)
post-Fordism in the British magazine
industry
Who's that girl?: advertising, market 56 (23)
research and the female consumer in the
1980s
Seriously glamorous or glamorously 79 (16)
serious?: working out the `working woman'
`What women want under the covers': new 95 (23)
markets and the `new woman' in the 1980s
`Marie Claire -- c'est moi!': magazine 118(14)
editors, cultural intermediaries and the
`new middle class'
Desperately tweaking Susan: the business of 132(21)
women's magazines in the 1990s
Conclusions 153(6)
Notes 159(7)
Bibliography 166(15)
Index 181