Considers shifts in the business of women's magazines towards titles aimed at the newly-configured 'lifestyle' groups of women readers.
Table of Contents
List of figures ix
Introduction 1 (5)
Understanding women's magazines 6 (20)
Post-Fordism, post-feminism and the `new 26 (13)
woman' in late twentieth-century Britain
The empires strike back: from Fordism to 39 (17)
post-Fordism in the British magazine
Who's that girl?: advertising, market 56 (23)
research and the female consumer in the
Seriously glamorous or glamorously 79 (16)
serious?: working out the `working woman'
`What women want under the covers': new 95 (23)
markets and the `new woman' in the 1980s
`Marie Claire -- c'est moi!': magazine 118(14)
editors, cultural intermediaries and the
`new middle class'
Desperately tweaking Susan: the business of 132(21)
women's magazines in the 1990s