Auditing Your Customer Service : The Foundation for Success (Marketing for Managers)

Leppard, John/ Molyneux, Liz

Cengage Learning College（1994/11発売）

ただいまウェブストアではご注文を受け付けておりません。 ⇒古書を探す

製本 Paperback:紙装版/ペーパーバック版／ページ数 175 p.
言語 ENG
商品コード 9780415097321
DDC分類 658.812

Full Description

By asking the questions "what is customer service?" and "why is it important?", this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published "How to Sell a Service", (1986).