Full Description
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.
Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews.
The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns.
Please visit www.engage-employees.com to learn more about the book and its applications.
Contents
1. Defining employee communication and its history 2. What makes employee communications strategic? 3. Competencies for employee communication 4. Employee communications measurement 5. Influences on employee communication 6. Ethics and compliance 7. Internal segmentation 8. Channel auditing, assessment and launches 9. Executive communication 10. Change management: The emerging internal communication expertise 11. Storytelling: Engaging hearts with heads 12. The evolution of employee communication to employee engagement 13. Beyond change: Other employee communication roles 14. Current & Future Forces Shaping Employee Communication
