Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

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Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

Hamilton, James F. (EDT)/ Bodle, Robert (EDT)/ Korin, Ezequiel (EDT)

ウェブストア価格 ¥12,139（本体¥11,036）
Routledge（2019/12発売）
外貨定価 US$ 55.99
ポイント 110pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 284 p.
言語 ENG
商品コード 9780367877453
DDC分類 659.1

Full Description

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Introduction: Critical Traditions

James F. Hamilton and Robert Bodle

Part I: Critical Political Economy

1. Marketers' Influence on Media: Renewing the Radical Tradition for the Digital Age

Jonathan Hardy

2. App Advertising: The Rise of the Player Commodity

David Nieborg

3. Recovering Audience Labor from Audience Commodity Theory: Capitalizing on the Work of Signification

Brice Nixon

4. Contradiction and Crisis: The Political Economy of Promotional Authenticity

James H. Wittebols

5. Toward a Critical Ecological Theory of Advertising

David Park

Part II: Ideology Critique

6. On the Futility of Advertising Critique: Searching for Alternatives

Olga Fedorenko

7. Art for Fun and Profit: The Political Aesthetics of Advertising

Nicholas Holm

8. Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice

Chris Miles

9. Captains of Habit Formation: Marketers' Emerging Models of Mind

Anthony Nadler and Lee McGuigan

10. A Critical Theory of Advertising as Surveillance: Algorithms, Big Data, and Power

Robert Bodle

Part III: Critical Textual Analysis

11. Signification Advertising and Its Evolution

Felip Vidal Auladell

12. Advertising and Photography in a Culture of Photo Sharing

Iben Bredahl Jessen

13. Towards a Critical Advertising Pedagogy: Defying Children's Reasoning on Advertising

Silke Lissens and Joke Bauwens

Part IV: Critical Discursive/Rhetorical Analysis

14. Mimicry as Analytical Category in Critical Advertising Research

Nils S. Borchers

15. Class and Advertising

Matthew P. McAllister and Anna Aupperle

16