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Full Description
Hitherto, the organization of international business has been studied mostly from a managerial point of view or by examining the relationship between firms and the economy. Yet, the development of the modern, multinational firm - the most important type of business organisation - has been strongly influenced by the conflicts that bedeviled the twentieth century. The volatile macroeconomic and political environments experienced by international business point to how important it is to study political risk. Consequently, Multinational Enterprise, Political Risk and Organisational Change: From Total War to Cold War breaks new ground: it argues that non-market elements and historical context are key to understanding the way international business has been organised. This edited volume offers an historical approach to analysing how multinational enterprise has developed over time and around the world, through a series of well-crafted chapters, on important topics in international economic and business history, written by authorities in their respective fields of study and research. The study is based on the underlying premise that the coming of the two World Wars, the devastating and long-term consequences of such total wars, and the ideological challenge of the Cold War acted as a pivot points in shaping the nature and character of multinational firms. By examining such phenomena, this study offers insights to anyone who has an interest in business, economic or political history, management and business studies, or international relations.
Contents
Part I: Geopolitical Risks and Organizational Challenges
Swiss and (Anglo)-Dutch multinationals and organizational change in the era of Total War
Takafumi Kurosawa and Ben Wubs
Municipalisation, war, tax and nationalisation:
Imperial Continental Gas Association in an era of turmoil, 1824-1987
Ryo Izawa
Go west: C&A's motives and strategies for expansion from Europe into the western hemisphere, 1945-1962
Mark Spoerer
Foreign oil majors in Japan and the Second World War
Takeo Kikkawa
Part II: Total War and Long-Lasting Impact
Mutual attraction: Siemens activities in Italy 1855-1968
Luciano Segreto
Reinventing the Rio Tinto Company: Spain, political risk and corporate strategy before and after the Second World War
Neil Forbes
War and industry dynamics: The case of the industrial gases industry after 1940
Ray Stokes and Ralf Banken
Part III: Cold War and Corporate Strategies
The afterlife of a multinational enterprise: the case of Siemens' subsidiary in Hungary after the Second World War
Judit Klement
International business and the Cold War. The case of the Trans-European Pipeline, 1956-1960
Marten Boon
From Cold War to the Washington Consensus: evolution of the multinational corporations' strategies in Chile
Marcelo Bucheli
