Full Description
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China's tourism market, explores Chinese tourists' behaviour, and considers how the country's tourism landscape will expand in the future.
Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market's status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market's power.
Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
Contents
1.Chinese outbound tourist behaviour: An introduction. 2.History, development and politics of China's outbound tourism. 3.From then to now: A brief history of China's outbound tourism market. 4.Development of China's outbound tourism market: A brief history from then to now. 5.Development of China's outbound tourism: New trends and travel patterns. 6.China's long-haul travel experiences: The development of Chinese tourism in Itality. 7.Experience economy in wellness tourism to attract Chinese outbound tourists. 8.Challenges of targeting the Chinese outbound market: A case study of Fiji. 9.Identifying the key factors influencing service quality among Chinese GTPs in New Zealand. 10.Chinese tourists' behavior on package tours in Turkey. 11.Destination food image: A systematic literature review to assess future perspectives. 12.Local perceptions and behavior of Chinese tourists at the tulip field in the Netherlands. 13.The future of Chinese outbound tourism: An Australian perspective. 14.The shopping behaviour of Chinese outbound tourists. 15.Who are Chinese luxury travellers? 16.Effects of COVID-19 knowledge on Chinese tourists' intentions for medical purposes. 16.Chinese outbound tourism in the post- SARS- CoV-2 era.
