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Full Description
Google's Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!
While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches.
The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.
Key Features:
A detailed introduction to creating PSEs, including info absent in Google's help
A "hack" for creating PSEs that look for profiles in seconds
An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web
A "hack" for expanding Google's search limits to 500 terms
Use cases, examples, and approaches that would be educational for those doing online research
This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.
Contents
Introduction
Google vs. Custom Search Engines
The Gap to Cover
Custom Search Engine Users
What We Skipped
Part 1. Introduction to Google Custom Search Engines (CSEs)
Chapter 1. Simple and Advanced Googling
The Main Search Principle -"Visualize Success"
Surface Web
Basic Boolean Search Syntax
Advanced Search Operators
Search Operator Asterisk * - "Fill In the Blanks"
Include Omitted Results
Google Image Search
Notes for Practical Googling
Number of Results
Crossed-Out Words in Results (Soft "AND")
Searching Verbatim
Searching by Date Range
Chapter 2. What is a Google Custom Search Engine?
CSEs vs. Google - Advantages and Drawbacks
Chapter 3. Let's Begin: Your First CSE
Chapter 4. CSEs: Editing and Testing
Results for Different End-Users
CSEs for End-users
Part 2. Configure a Custom Search Engine
Chapter 5. What are you looking for?
"Soft" Site Search
URL Patterns
"Keywords"
Automatically Add Search Terms
Chapter 6. Search Refinements
Chapter 7. Synonyms
Synonyms Example
Working with Synonyms XML Files
How to Use Synonyms to Implement Long OR Statements
Chapter 8. Configuration Files
Backing Up, Sharing, and Duplicating
Chapter 9. Other Features of Note
Localization
Image Search
Chapter 10. Troubleshoot Your CSE
Part 3. Discover more: Advanced CSEs
Chapter 11. Metadata Types
Schema.org Objects
Schema.org Objects and Custom Snippets in Google Search
Microformats
Metatags
Chapter 12. Schema.org and Custom Search
Tip: Easily Build CSEs for Public Profiles
Beyond the Person
Chapter 13. Knowledge Graphs, a Necessary Detour
Tip: Knowledge Graph Boolean
Examples of CSEs that search for KG Entities
Chapter 14. Fascinating: CSE Advanced Search Operators
The Person Object: a Closer Look
The Reality is Not Perfect
Non-Standard Operators
How to Identify Structured Data on a Page
How To Search for Structured Data with Any CSE - Advanced
Syntax
more: Operators for Refinements
How to Find Objects
Tip: Search for Profiles on a Social Site
Find Which Sites and Pages Contain Which Objects with "Search Everything"
Next: Search by Fields and Values
Multiple Objects and Instances in One Page
Order of Boolean Operations
CSE Operators for Less Technical End-Users
CSE Operators for the Open Web
Chapter 15. API and Other Considerations
Custom Search Engine APIs
Steps to Identify Advanced more:p: Syntax
Metatags
Sorting Results
Part 4. How We Built Our CSEs
Chapter 16. BasicCSEs Examples
Google Scholar Profiles CSE
Diversity Associations CSE
Email Formats CSE
Hoovers CSE Operators
Language Proficiency CSE
Hidden Resumes CSE
URL Shorteners CSE
Search Everything CSE
Chapter 17. Object-Oriented CSEs
Dev.To Profiles
Physicians CSE
Accountants CSE
Software Code CSE
Metatags
Chapter 18. Determining CSE Operators for Social Sites and more:
Github CSE Operators
LinkedIn CSE Operators
Slideshare CSE Operators
Reuters CSE Operators
RocketReach CSE
Doximity CSE Operators
XING CSE Operators
Meetup CSE Operators
ResearchGate CSE Operators
Google Scholar CSE Operators
HealthGrades CSE Operators
ZocDoc Doctors CSE Operators
SpeakerHub CSE Operators
Clustrmaps CSE Operators
In Summary
Glossary
Appendix A. List of Our CSEs
Appendix B. Complete List of Google Search Operators
About the Authors
