- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events.
Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including:
sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters
short-term and long-term benefits of the planning process
event impact and legacy
operational functions, including finance, ticketing, transport, venues, IT, human resources and security
marketing and communications, including social networking and new media
the bidding process
research and evaluation
This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management.
The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
Contents
Introduction, 1. The Sports Event Industry, 2. Event Organizations, 3. The Sports Event Planning Process, 4. Impacts and Legacies, 5. Financial Planning and Control, 6. Event Revenue Maximization, 7. The Bidding Process, 8. Event Implementation, 9. Marketing Planning and Implementation, 10. Innovative Communications, 11. Sports Event Sponsorship, 12. Research and Evaluation
