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Full Description
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.
Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.
With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Contents
Part I: The Nature and Role of Visitor Attractions. Chapter 1.The Nature and Role of Visitor Attractions. Chapter 2.The Market for Visitor Attractions. Part II: The Development of Visitor Attractions. Chapter 3.The Visitor Attraction Development Process. Chapter 4.Visitor Attraction Concept, Market Feasibility and Site Selection. Chapter 5.Financial Management for Visitor Attraction Projects. Chapter 6.Visitor Attraction Success and Failure. Part III: Managing Visitor Attractions. Chapter 7.The Role of the Visitor Attraction Manager. Chapter 8.Operations Management for Visitor Attractions. Chapter 9.Managing Visitor Impacts at Visitor Attractions. Chapter 10.Managing Safety, Security and Risk at Visitor Attractions. Chapter 11.Managing Human Resources for Visitor Attractions. Chapter 12.Managing Temporal Variation at Visitor Attractions. Chapter 13.Interpretation and Visitor Attractions. Chapter 14.Themed Attractions and Storytelling. Part IV: Marketing Visitor Attractions. Chapter 15.Attraction Marketing Strategies. Chapter 16.Attraction Marketing Management. Chapter 17.Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach. Chapter 18.Digital and Social Media Marketing for Visitor Attractions. Chapter 19.Managing Universal Attraction Brands. Part V: Cases. Chapter 20.National Botanic Garden of Wales. Chapter 21.Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina. Chapter 22.Overtourism at Natural Attraction Sites. Chapter 23.Interpretation at Heritage Sites: Culloden Battlefield, UK. Chapter 24.New Attraction Development: Grand Egyptian Museum, Giza, Egypt. Chapter 25.Augmented Reality in Heritage Attractions. Chapter 26.Dark Tourism in Latin America: A History of Blood and Conflict. Chapter 27.Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust. Chapter 28.Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa. Chapter 29.Historic Royal Palaces: Managing a portfolio of visitor attractions. Chapter 30.Managing and Marketing Natural Sites. Chapter 31.Developing a Masterplan: Elvaston Castle Country Park
