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Full Description
This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.
More comprehensive than competing books, this new edition of International Business includes:
A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations.
New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences.
Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country's balance of payments.
Strengthened, expanded global cases, examples, and "industry" and "country" mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment.
Also featuring a companion website with a test bank, PowerPoint slides, and instructor's manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.
Contents
International Business in an Age of Globalization Part I: Concepts and Theories in International Business 2. International Trade Theory and Application 3. Foreign Direct Investment Theory and Application 4. The Multinational Enterprise Part II: Endowments and Environments of International Business 5. Country Competitiveness 6. The Cultural Environment 7. The Political and Legal Environment Part III: Global Markets and Institutions 8. International Economic Integration and Institutions 9. The International Monetary System and Financial Markets Part IV: International Business Strategies 10. International Entry Strategies 11. MNE organization structure and design 12. Building and Managing Global Strategic Alliances (GSAs) 13. Managing Global Research and Development (R&D) Part V: Functional International Business Areas 14. Financial Management for Global Operations 15. International Accounting for Global Operations 16. Global Marketing and Supply Chain 17. Global Human Resource Management Part VI: Emerging Issues in International Business 18. Digital Connectivity and Global Strategies 19. Global Sustainability and Social Responsibility 20. International Entrepreneurship
