グローバル戦略の管理：国際ビジネスにおける効果的戦略の開発 Managing Global Strategy : Developing an Effective Strategy in International Business

Johnson, William H. A.

Routledge（2020/10発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 170 p.
• 言語 ENG
• 商品コード 9780367462857
• DDC分類 658.4012

Full Description

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:

• Internal and external environmental analyses;

• Cross-cultural communication;

• Structural considerations;

• Leadership and motivation;

• Foreign market entry, mergers, alliances and acquisitions.

Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

Contents

Part 1: Setting the Context 1. Introduction to Strategy in a Global Context 2. Techniques for analyzing the External Environment 3. Techniques for analyzing the Internal Environment Part 2: Creating the Strategy 4. Strategic Formulation 5. Developing a Global Strategy Part 3: Implementation Issues for the Global Strategy 6. The Important Aspect of Culture 7. Cross-Cultural Communication 8. Managing Structure 9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context 10. Managing People in the Global Context 11. Managing Foreign Market Entry 12. Managing Alliances and Acquisitions