Managing and Leveraging Events : Business and Social Dimensions (Routledge Advances in Event Research Series)

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Managing and Leveraging Events : Business and Social Dimensions (Routledge Advances in Event Research Series)

Schulenkorf, Nico/ Schlenker, Katie/ Rammal, Hussain

ウェブストア価格 ¥42,000（本体¥38,182）
Routledge（2021/11発売）
外貨定価 US$ 190.00
ポイント 381pt

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製本 Hardcover:ハードカバー版／ページ数 164 p.
言語 ENG
商品コード 9780367428273
DDC分類 394.2068

Full Description

This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Foreword. Part 1 Event Management and Leverage: Definitions and Conceptualisations. 1. Managing and Leveraging Events: Background, Focus and Context. 2. The Strategic Event Management Framework. 3. Event Leverage. 4. Event Impact Evaluation. Part 2 Event Management and Leverage in Practice: Cases, Contexts and Challenges. 5. Events and Commercial Engagement: Business and Social Factors. 6. Events and International Business Opportunities. 7. Events, Strategic Alliance and Network Management. 8. Business Events, Knowledge Management and Strategic Responses. 9. Social Dimensions of Community Events. 10. A New Social Field: Events-for-Development. Part 3 Event Management and Leverage: Reflections and Outlook. 11. Critical Issues and Future Research in Event Management and Leverage.