The Music Export Business : Born Global (Routledge Research in the Creative and Cultural Industries)

Chen, Stephen/ Homan, Shane/ Redhead, Tracy

Routledge（2021/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 218 p.
• 言語 ENG
• 商品コード 9780367427054
• DDC分類 338.4778

Full Description

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.

In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain

Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.

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Contents

1 Introduction

2 The economics of music exports

3 Music entrepreneurs and export readiness

4 Networking at music industry export events

5 Case study: Australia

6 National case studies, export schemes and policy

7 Born global?

Appendix 1: Interview list

Appendix 2: Australian Music Industry Exports Survey

Appendix 3: Music export snapshots