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Full Description
From artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fourth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.
This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, and marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.
Highlights in this new edition include the following:
New case studies and critical thinking projects to encourage students to develop their critical thinking skills through analyzing consumer issues.
Expanded coverage of social media and the impact of social influence on consumers.
Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions.
A companion website with PowerPoint slides for each chapter.
Fully updated, this textbook is suitable for students studying consumer sciences—what works, what does not, and how consumers are changing.
Contents
Part 1 Consumer perspectives 1. Consumers in a changing world 2. The consumer movement 3. Consumer theories and models Part 2 Consumer protection 4. Consumer protection and law 5. Government protection, consumer groups, and the media Part 3 Consumers in the marketplace 6. Brands, buying process, and product development 7. Decision-making and advertising 8. Food and water issues 9. Health and wellness issues 10. Sustainability and safety 11. The Internet, technology, and identity theft 12. Being a better consumer of housing and vehicles Part 4 Consumers in the financial marketplace 13. Banking, debt, and credit issues 14. Insurance and investment issues Part 5 Emerging consumer issues and the global perspective 15. Issues, ethics, and globalization
