Full Description
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.
Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.
The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
Contents
Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and its Business Ecosystem 3. Global Sporting Bodies, Federations, and Associations Part II: Stakeholders 4. Leagues 5. Professional Athletes and Players' Associations/Unions 6. Clubs, Management, and Valuation 7. Club Player-Side Decision Making 8. Esports 9. College Sports I: Overview and NCAA Decision Making 10. College Sports II: Conference and College Level Decision-Making Part III: Applications 11. Building Sports Engagement 12. Sport Marketing 13. Sports Sponsorship I: Strategy 14. Sport Sponsorship II: Activation, Evaluation & Servicing 15. Athlete Sponsorship, Endorsement, and Branding 16. Sporting Events and Mega-Events 17. Ticket Pricing and Venue-Related Revenue Streams 18. Building New Venues and Venue Management 19. Sports Gambling and Fantasy Sports 20. Sports Content Distribution: Broadcasting, Cable and OTT's 21. Networks and Sport Content 22. Crisis Management
