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Full Description
This book uses rigorous case studies with definitive conclusions; this work develops a critical Cultural Studies perspective on both the CCIs and diversity politics.
Through examining sophisticated processes through which race is negotiated and produced across film, television, public relations, and advertising, this book reveals how these industries simultaneously understand race uniformly while operating through heterogeneous structures that both address and enact racism. This analysis exposes the contradictory nature of creative industries that publicly champion inclusivity while perpetuating systemic inequalities through their operational structures. By examining specific sectors within the CCIs, the book illustrates how racial difference is managed, commodified, and reproduced through seemingly progressive diversity initiatives. Nwonka and Keddo call for a radical reconceptualisation of how we understand the CCIs' production and management of racial difference. Challenging readers to move beyond surface-level diversity metrics toward deeper structural analysis of how creative industries function as sites of racial negotiation.
Race and Racism in the Cultural and Creative Industries' critical examination provides essential insights for scholars, practitioners, and policymakers working within creative industries, offering frameworks for understanding the complex relationship between cultural production, racial identity, and systemic inequality in contemporary Britain.
Contents
Introduction
Chapter One: The Diversity Industrial Complex: Critical Perspectives on the UK Screen Industries and Racial Difference
Chapter Two: The Manifestation of Racism in Advertising and Marketing
Chapter Three: Segregated Visibilities: Race, Popular Consecration and the BAFTA Rising Star Awards
Chapter Four: Performativity and Diversity Policy as Strategic Public Relations Tools
Conclusion
