The Business of Book Publishing : Papers by Practitioners

Geiser, Elizabeth/ Dolin, Arnold/ Topkis, Gladys

Routledge（2019/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 446 p.
• 言語 ENG
• 商品コード 9780367290481
• DDC分類 070.5

Full Description

"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had
a real success on our hands. And we knew it was due in great measure to an outstanding faculty of more than forty top publishing executives
who had come to Denver during those four weeks to teach our students. How regrettable, it seemed, that their knowledge and expertise were
available only to the eighty students handpicked for that first class. Fred Praeger, publisher of Westview Press, suggested a solution. ""Do a book,""
he invited, ""and let Westview publish the curriculum for others to share."""

Contents

List of Tables and Figures -- Preface -- PART 1 EDITORIAL -- PART 2 PRODUCTION -- PART 3 MARKETING -- PART 4 THE CHANNELS OF MARKETING -- PART 5 SOME MAJOR CATEGORIES OF PUBLISHING -- Books About the Book Industry /CHANDLER B. GRANNIS -- List of Publishers -- About the Book and Editors -- Index.